Be the coach they forward, not the one they have to explain.
Five schools, in sequence, that take you from scattered first impressions to a position people repeat, an offer a stranger can buy, and a funnel that runs while you coach.
5 schools · 271 lessons
The outcomes
What you get
- A unified public presence: bio, About page, pitch language, and positioning that reads like one company everywhere a buyer finds you.
- A publishing system and owned email list that grow your audience without depending on any single platform's algorithm.
- The exact knowledge of how corporate clients buy, approve, and renew coaching, plus the proposals and documents to win them.
- At least one digital product built from work you already do, ready to sell without trading more hours for dollars.
- A complete, live sales funnel, lead magnet through booking path, that runs between client calls.
- A $186/month saving versus buying each school separately, for as long as you stay enrolled.
Most coaches are good at coaching and bad at being found. The Coach's Path fixes that in the only order that actually works: first you build the foundation that makes every public-facing asset read like one company, then you layer on the personal presence and publishing rhythm that earns trust at scale. By the halfway point, you have a clear position, a growing list, and language that travels without you.
The second half turns that position into revenue infrastructure. You'll learn exactly how corporate buyers discover, approve, and renew coaching engagements, and build the documents that win those conversations. Then you convert your existing client work into digital products that sell while you sleep, and finally you wire the whole system together into a live funnel: lead magnet, nurture, and booking path, up and running before you finish the course.
Five schools sold separately total $433 a month. Here they're one $247 monthly membership. One login, one sequence, one finish line. You're not collecting modules; you're building a coaching business that compounds.
A note from your teachers
If you've been meaning to get serious about being found for longer than you'd like to admit, we're not going to make you feel bad about that.
Building visibility while you're carrying a full client load is genuinely hard. It isn't hard because you're lazy or disorganised. It's hard because nobody handed you an order to do it in, just a lot of advice about showing up and adding value, which doesn't tell you what to do on a Tuesday morning between two sessions.
That's the gap we built this path to close. Five schools in sequence, because the order is the whole point. A product built before the offer is clear sells to nobody in particular, and a funnel built before the product exists has nothing to point at. The method underneath it is one Coach Shayla created in 2011 and still coaches from today.
We know the objection sitting in the back of your mind: I'm good at the work, I shouldn't have to market myself. That's fair to bring with you. Most coaches who stay invisible aren't bad at coaching. They're excellent in the room and have never written down what they do in a way a stranger can act on. The first three schools fix that, and the last two turn it into something that earns while you're with a client.
And 271 lessons sounds like a lot. You won't do them all this month, and you're not meant to. You work at your own pace, with room to actually use what you learned before you move on to the next thing.
Come build the real thing, one piece at a time. We'll be here every step of the way.
Coach Shayla and Coach Carlton
Is this you?
Who this is for
The well-kept secret
You're a genuinely skilled coach but every new client comes through a personal introduction. You're ready to be found by people who don't already know someone who knows you.
The corporate-curious coach
You've worked with individual clients and you're eyeing company contracts, but you have no idea how procurement, legal, or L&D actually buys coaching. You need a roadmap, not a guess.
The busy practitioner who wants leverage
Your calendar is full and your income is still hourly. You want a digital product and a funnel that sell your thinking without requiring your presence every time.
The journey, step by step
Your path
By the end of this step you'll have unified positioning, voice, bio, and pitch language so every public asset reads like one company.
50 lessons
By the end of this step you'll have a clear point of view, a publishing rhythm you can hold, and an email list you own.
51 lessonsUnlocks after step 1
By the end of this step you'll understand how companies buy coaching and have the proposals and documents to win those engagements.
60 lessonsUnlocks after step 2
Digital Products Academy for Coaches
By the end of this step you'll have at least one finished digital product, built from work you already do, ready to sell.
55 lessonsUnlocks after step 3
By the end of this step you'll have a live funnel, lead magnet to booking path, and know how to run it.
55 lessonsUnlocks after step 4
Start the path. Build the business.
Seven days to decide
You can read a whole lesson before you pay us anything, so you already know how we teach before you join. Then take your first week inside the path. Start step one, work with your coach, post in the community, do the work. If it isn't right for you, email us within 7 days of joining and we'll refund your first month. You don't have to explain why and there's no form to fill in. There's no contract either, so you can cancel from your account any month after that.
One subscription, $247 a month, covers all five schools for as long as you're a member.
- Five schools and 271 lessons, with new ones added as the platforms change
- An AI coach inside every lesson that knows the material and knows where you are in it
- The community, where you post what you're stuck on and hear back from us and from other coaches doing the same work
- Both of us. Coach Shayla and Coach Carlton are in there reading and answering
- No contract and no minimum. You can cancel from your account any month
How it works
One purchase, the whole path
Start with step 1
You get instant access to Founder Branding Academy the moment you join.
Complete to unlock
Finish each school to open the next — the path keeps you moving in the right order.
AI-taught, all the way
Every lesson adapts to your level, with an AI tutor answering questions as you go.
Before you ask
Questions, answered
Start the path. Build the business.
5 schools · 271 lessons · one price
Enrolled one by one, these 5 schools are $433/mo — the journey is $247/mo.